Greene King wants the level importance of pub jobs with college degrees

The Suffolk-based brewer and pub operator also found that 20% of young people say hospitality is viewed negatively as a career in society.

Research forms the basis of Greene King’s Untapping Potential: the role of ads in improving skills, jobs and communities​ report, which was launched on Wednesday, June 29. It focuses on how pubs can deliver government services Upgradeprogram by providing the training, career development and sense of local pride that communities need to help them thrive post-pandemic.

Lack of promising local jobs

The report, which uses survey-based research of 2,000 UK adults aged 16-25, highlights the need to improve career opportunities in local communities across the UK, as three in five young people (57%) don’t think there are enough promising job opportunities in their area, even though 89% of members of the same group are interested in a job that would allow them to stay in their community.

The report also found that almost half of young people (48%) think hospitality only offers short-term opportunities, not promising careers, highlighting a perception problem.

Greene King Managing Director Nick Mackenzie said: “Pubs have always been about people, and I have witnessed how a job in a pub can completely change a person’s life and become a successful career throughout life. That’s why I’m proud that Greene King is making these commitments to enable people of all backgrounds to access meaningful and rewarding careers in their local communities.

“Pubs have so much to offer both those looking for a career and those in the local community. If we are to take full advantage of this potential, government and industry at large must come together to promote hospitality careers and empower companies to provide even more training and development opportunities. .

Parity in work routes

Greene King said the government and the National Careers Service must do more to promote the vital role of hospitality jobs by committing to ensuring parity between professional and academic backgrounds in all career advice and giving Hospitality careers equal importance to all other sectors.

Commitments announced by Greene King to create more local career opportunities and to help combat these misconceptions include adding 5,000 new apprentices to the 32 different types of apprenticeships currently available by 2025, in s building on the 15,000 people who have already completed the program since 2011; recruit another 300 prison leavers by 2025 and open Greene King Prison’s first training kitchen at HMP Thameside; launching a chef academy program this year, working with chef and TV presenter Joe Hurd to help train the next generation of chefs; and providing 100 new internships for those with special educational needs and an education and healthcare plan by 2025.

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